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The employment paradigm is changing radically. The younger generations—especially millennials and Generation Z—no longer seek only stable employment: they want to live well, have time for themselves, and devote themselves to meaningful projects.

The onboarding process or welcome program is a set of activities that a company carries out with the aim of integrating a new employee into its culture, values, and operations.

In recent years, we have seen how people management has ceased to be a purely administrative function and has become a key strategic element for the competitiveness and growth of organisations.

In recent years, an undeniable reality has come to light: the sustained increase in the cost of living and inflation have a direct impact on workers' daily lives. Housing, energy, food and transport are just some of the areas where price increases are most noticeable, directly influencing our teams' perception of their remuneration.

In recent years, the Anoia region has been experiencing a phenomenon that is worrying both businesses and institutions: many people who live there choose to work outside the region, especially in Barcelona and Baix Llobregat.

Traditionally, we have justified this by convincing ourselves that local companies can hardly compete in terms of salaries with those in the metropolitan centre. But reducing everything to a question of money is wrong.

Retaining talent is much more complex, and the key lies in how companies manage people, what work experience we offer and how we project the future within our organisations.

Hybrid working has become established in Spain as the preferred working model for employees. According to a study by Randstad (2025), 26% of Spanish professionals want to continue working from home at least three days a week, and this has led to a radical change in the way corporate culture is understood and managed.

Digital transformation has become a topic of great relevance in the business world, comparable in importance to the Industrial Revolution in its time. In fact, it is considered the continuation of the history of the industrial revolutions. The first one, 1.0, was the period of mechanization, followed by 2.0, which brought the use of electricity, and 3.0, which marked the era of computing. Now, we are living the Industrial Revolution 4.0, known as the digitalization revolution, where digital transformation is the key element. This revolution is changing the way organizations operate and how people live their lives.

It is well-known that high competitiveness and the changing market environment require organizations to quickly adapt to changes while reducing costs and ensuring the quality of their products and services. Being competitive in this environment involves revising traditional management methods, which is why we increasingly hear about 'Lean', not only in industrial sector companies but also in the service sector. Companies implementing this methodology seek to gain in terms of competitiveness, as 'Lean' is ultimately a method that helps the company focus on achieving the strategic objectives of the business.