Hybrid working and corporate culture: the challenge of bringing together dispersed teams

Hybrid working has become established in Spain as the preferred working model for employees. According to a study by Randstad (2025), 26% of Spanish professionals want to continue working from home at least three days a week, and this has led to a radical change in the way corporate culture is understood and managed.

Corporate culture, a common good

The greatest risk of hybrid working is the loss of corporate culture. When everyone works from a different location, it is easy for informal communication, the kind that fosters trust and creativity, to become diluted. To avoid this, it is necessary for the culture to be shared and experienced in all environments.

To keep this shared culture alive, it is important to focus on:

• Approachable and empathetic leadership, which makes everyone feel part of the project, wherever they are.
• Transparent and constant communication, to keep information flowing.
• Corporate values that are reflected in day-to-day dynamics, not just on posters or in presentations.

Hybrid teams must also feel that they are working together, even if they are physically separated.

The office: from workplace to space for experience

When part of the team works from home and another part works from the office, the risk of disconnection increases. That is why more and more companies are turning their offices into spaces for meeting, learning and socialising, with open areas, rest areas, multipurpose rooms and spaces for training and events.

In the new hybrid model, the office is no longer just a place to work, but a space that encourages people to meet, exchange ideas and foster collaboration. Thus, being present is not seen as an obligation, but as an opportunity to reconnect and reinforce the common purpose.

The key is to connect, not control

The hybrid model is a new way of understanding work, based on trust, flexibility and human connection.

The challenge for companies is to ensure that people feel connected to their team, their work and their culture, whether they work from home or from an office. Because the future of work is not just digital or face-to-face, it is relational.