Transition to Net Zero in SMEs: strategic opportunity or competitive risk?

Clean energy
WRITTEN BY Judit Pelegrina Barcons
18 Feb, 2026
Transition to Net Zero in SMEs: strategic opportunity or competitive risk?

What is Net Zero and how does it affect SMEs?

What does Net Zero really mean for an SME?

For many small and medium-sized enterprises, the concept of Net Zero is still associated with large corporations, distant goals and difficult investments. However, in the current context marked by European regulation, sustainable financing criteria and growing demands from customers and supply chains, decarbonisation is already part of the strategic framework of any company, regardless of its size.

Adopting a Net Zero strategy does not mean copying the models of large companies, but rather identifying progressive and realistic actions to reduce emissions, improve energy efficiency and integrate climate risk into the business model.
For SMEs, the key question is not whether they should undertake this transition, but how to do so in a manner consistent with their capacity, turning a regulatory obligation into an opportunity for competitiveness, access to financing and market positioning.

Why is decarbonisation already a strategic challenge for SMEs?

For a long time, talking about Net Zero seemed to be a matter reserved for large corporations with sustainability departments, specialised technical teams and high investment capacity. Meanwhile, many SMEs viewed the climate transition with a mixture of scepticism and concern.

In the business world, Net Zero involves progressively transforming production processes, energy sources, logistics and other aspects of activity to reduce the carbon footprint in a structural way.

Today, however, the context has changed radically. European regulation, pressure to meet established targets, financing requirements and customer expectations have also placed SMEs at the centre of decarbonisation.
The question is no longer whether they should take on the challenge, but how to do so judiciously, without compromising the viability of the business and transforming risk into a real opportunity.

Fears that hold back SMEs' decision on Net Zero

Common barriers for SMEs to Net Zero

One of the main barriers is the perception of cost. Decarbonisation is often associated with high investment, complex consulting and difficult-to-implement processes. However, in reality it is linked to measures to reduce emissions, improve energy efficiency, optimise processes and reduce consumption, making it a clear risk management strategy.

A second concern is technical complexity, directly related to a wide range of new concepts, objectives and scenarios that generate a feeling of inexperience in both companies and their customers.
The starting point is to understand one's own reality and act on it, with sufficient information to make informed decisions.

Finally, another common mistake made by some SMEs is to try to replicate the objectives of large companies, which often end up becoming unattainable commitments.
These objectives must be adapted to their size, structure and investment capacity, seeking consistency with the business model and the sectoral context.

Real opportunities for Net Zero for the competitiveness of SMEs

Far from being just an obligation, the transition to Net Zero can become a competitive advantage for many SMEs that can demonstrate structured climate management. This allows them not only to maintain their position, but also to improve their competitiveness in selection and tendering processes.

In addition, access to financing is evolving. Financial institutions are progressively incorporating environmental criteria into their risk analysis. Having a defined climate strategy reduces uncertainty, improves credit conditions and can facilitate access to specific financial instruments linked to sustainability.

Thus, decarbonisation is not only a regulatory obligation but, in most cases, represents a drive towards innovation and the evolution of the business towards more efficient, resilient and competitive models.

Digitalisation is a good example. To measure and reduce emissions, reliable data is needed, which drives the implementation of energy monitoring systems, smart management tools and consumption control platforms.
These investments not only help reduce CO₂, but also improve operational efficiency and decision-making capabilities.

The real risk for SMEs: being left behind in the climate transition

Although the transition entails challenges, the most significant risk for many SMEs is not to act, but rather to fail to act. Climate criteria are already part of public procurement, industrial purchasing processes and financial assessment.

Companies that do not integrate Net Zero into their strategy may see their access to markets and opportunities reduced.

Therefore, the transition to Net Zero is not only an environmental commitment, but also a strategic framework that integrates climate risk management into the business model and guides a structural transformation of the company.

At Grup Carles, we accompany companies and administrations every step of the way towards decarbonisation. We offer personalised advice on setting objectives, implementing clean technologies and assessing environmental impacts.
Our approach combines global sustainability policies, helping our clients to reduce risks and take advantage of new opportunities in the transition towards a more sustainable world.

Discover how we can help you.

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